Through the William Hill 5, the bookmaker approaches to player safety by showcasing a positive and fun attitude towards safer gambling
Helping the customers to bet and game safely is a top priority for William Hill. As part of the continued commitment to responsible gambling, William Hill
has announced the launch of its football player safety compaign, featuring everyone's new favourite 5 aside team, the William Hill 5.
Win, lose or draw, the William Hill 5 are a group of mates who play 5-aside with a smile on their face. Just like a friendly kick about, gambling is all about having fun. But it's also about staying in control and managing the game.
Through the William Hill 5, they're driving a change in their approach to player safety by showcasing a positive and fun attitude towards safer gambling, using football and friendship to amplify and support William Hill's Top Tips for Positive Play:
1. Don't chase losses
2. Know your limits
3. Get support when you need it
4. Take a break
5. Keep it Fun
The new campaign can be seen alongside key commercial and advertising slots on ITV, Sky Sports and Eurosport, throughout the World Cup and beyond.
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