Scientific Games has debuted new industry-first advanced lottery instant scratch game printing technology at the company's metro Atlanta global headquarters as the next phase in the company's instant game manufacturing expansion plan.
The new instant game technology will provide lotteries in the U.S. and Canada with Dimension products featuring a holographic-like effect.
"Scientific Games continues to lead the way in specialty and HD digital printing technology to innovate new lottery games for today's players", said John Schulz, President of Americas and Global Instant Products for Scientific Games. "Our global teams adopt trends from inside and outside the industry, exploring what's next, using analytics, and testing new products with player research groups. We're continuing to advance game innovation through our long-term technology expansion plan so our customers can offer their players the most exciting scratch play experiences in the industry and drive sustainable revenues for lottery good cause funding".
With Scientific Games's global manufacturing footprint and inspired by the latest trends in printing for higher-end consumer packaged goods, the Dimension technology was first developed by innovation teams at the company's Leeds, UK facility to produce strategically enhanced games for European lotteries.
The new North American Dimensio technology is officially operating, with the Colorado Lottery, New Mexico Lottery and South Carolina Education Lottery set to offer the first Dimension games in the U.S. to players this spring and summer.
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