NeoGames’ Pariplay set for South African expansion with SunBet

NeoGames S.A., a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary Pariplay® has expanded in South Africa following a key strategic partnership with SunBet.

The agreement will see the tier-one African operator supplied with certified content from both the proprietary Wizard Games brand, as well as 3rd party content from the Fusion® platform.

It becomes the latest expansion in regulated markets for Pariplay, which has enjoyed a strong commercial start to the year with partnerships in North America, Latin America, and Europe, to complement the deal with South Africa’s leading betting company.

Pariplay®’s Fusion® offering consists of over 14,000 games from 120+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket, and Spin that Wheel™.

Tsachi Maimon, President at NeoGames, said: “SunBet is one of the most well-known casino brands in the African continent, offering incredible land-based and online play for its customers.

“We’re delighted to partner with them to bring not only Fusion® aggregation content but also home-grown Wizard Games products to further elevate their players’ array of choice on an interesting and fast-growing regulated market.”

Simon Gregory, CEO at SunBet, said: “Pariplay has a market-leading offering courtesy of both its in-house content and its aggregation platform, and we’re delighted to be able to leverage that into exceptional gaming experiences for our customers.

“From localised slots to world-class games, it’s a fantastic offering and we’re very excited to take our offering to the next level.”