Inspired Entertainment Partners with the NBA to Provide Virtual Sports Offerings

Inspired Entertainment announced that they have signed an agreement with the National Basketball Association (NBA) securing the rights to develop Virtual Sports games centered around the world’s premier professional basketball league’s archived footage.

The NBA-themed Virtual Sports offerings will provide fans the ability to wager on teams in fast-paced matchups. Users will have many of the same wagering options as a standard sportsbook including money line bets, over/under total score, etc. The NBA-themed Virtual Sports will include a variety of NBA imagery, including NBA archived footage and all 30 team logos, as well as during NBA All-Star, NBA Playoffs and NBA Finals.

The NBA is a global sports league and media organization that inspires and connects people everywhere through the power of basketball. The league is comprised of 30 teams across North America featuring the best basketball players in the world.

“We are thrilled to offer basketball fans worldwide the one-of-a-kind experience of a Virtual Sports NBA game. Our use of archived NBA footage will produce a truly distinct Virtual Sports offering, complete with fresh gaming experiences that provide a unique way for fans to stay connected with the game, even during the off-season,” stated Brooks Pierce, Inspired's President and CEO. “Our partnership with the NBA allows us to provide an incredible offering that elevates our customers' brands and expands their reach to millions of basketball enthusiasts worldwide.”

“Virtual sports gaming continues to grow in popularity across the globe,” stated Kuljeet Sindhar, Associate Vice President of International Gaming & Data Ventures at the NBA. “We’re excited to embark on this unique collaboration with Inspired Entertainment to engage our fans around virtual sports with real game action. Inspired is a leader in this space and will utilize immersive NBA game footage to deliver an authentic NBA experience to reach our fans in new and unique ways and continue to grow our fanbase around the world.”

Inspired's multi award-winning Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries.