Rank has developed various tools that allow customers to monitor and manage their gambling behavior while providing continuous oversight to identify signs of at-risk activity. During Safer Gambling Week, the company launched campaigns across its social media channels and venues under the theme “Let’s Talk About Safer Gambling”, offering practical resources and pointing customers toward support services for those who need assistance.
In addition to customer-focused efforts, Rank organized a series of internal activities for its staff. These included masterclasses on supporting vulnerable customers, anti-money laundering practices, and safer gambling best practices. These sessions aim to foster a culture of responsibility and equip employees with the tools to enhance customer safety.
Adele Farrell, Rank’s Director of Compliance & Responsible Gambling, highlighted the importance of investing in both technology and staff development:
“We have developed in-house technologies to proactively monitor, detect, and provide targeted customer protections. While data and monitoring are critical, our true strength lies in our people. By investing in regular and bespoke training, we create confident teams that identify new and better ways to promote safer gambling. Personal connections with customers make a real difference.”
Rank Group reiterates its dedication to creating a safe and sustainable gambling environment, driven by technological innovation and the efforts of its team. Through these initiatives, the company continues to lead the way in fostering responsible practices in the gambling industry.
18+ | Juegoseguro.es – Jugarbien.es
