Google has announced a major update to its Gambling and Gambling Policy that will come into effect on 14 April 2025. This revision will include modifications to the country-specific guidelines, as well as more detailed explanations of the different categories of gambling and betting
The company has made a preview of the updated policy available, allowing users and advertisers to familiarize themselves with the changes before they are officially implemented. It is important to note that while Google maintains English as the official language for the enforcement of its policies, it also offers translated versions in its Help Center to facilitate global understanding.
Google has also stated that any further changes to the Gambling and Betting policy occurring before April 14 will be included in the final update if they come into effect on or before that date. Additionally, the company ensures that changes will be notified according to its standard processes, thus guaranteeing transparency and clarity in the application of its policies.
Details of the Updated Policy:
Gambling and Betting in Physical Establishments: Promotion of gambling and betting in physical locations will not be permitted. This type of content will be marked with a red "X," indicating its prohibition.
Online Gambling and Betting: Permitted with restrictions. Google will allow the advertisement of online gambling and betting, including casino games, lotteries, bingo, and sports betting, provided they are operated by state-controlled entities or those with state licenses. Advertisers interested in promoting these services must obtain Google certification, ensuring compliance with all stipulated requirements and regulations.
Online Games, Except Casino: The advertising of online games where payment or betting with money or other items of value is made to obtain a greater amount of money or value will continue to be prohibited. This category will also be marked with a red "X."
All advertisers wishing to promote content allowed under the new policy must apply for and obtain the necessary certification from Google. The Google Ads Gambling and Betting policy page will provide more information and details on how advertisers can apply for this certification.
These updates reflect Google's commitment to promoting responsible and safe advertising practices in the gambling and betting sector, aligning with local and international regulations to protect users and ensure the integrity of ads on its platform. The policy page will be updated with all relevant information when the changes come into effect on April 17, 2025.
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