veryMatrix, a leading provider of software solutions for the gaming industry, has inked a multi-year partnership with UK betting and casino operator BetTOM, which is now live on EveryMatrix’s full turnkey platform. The deal bolsters EveryMatrix’s UK expansion, following the recent opening of its new central London office.
BetTOM, headed by industry veteran Paul Colley, aims to build market share among UK recreational players through personalised marketing activation and real-time operational control. The integrated EveryMatrix solution delivers BetTOM:
- A robust online sportsbook and casino engine.
- Data-driven CRM and promotion deployment tools.
- Omnichannel management across land-based terminals and mobile apps.
- A horse racing module powered by the recent acquisition of FSB Technology.
“We’re proud to welcome BetTOM to the EveryMatrix family,” said Ebbe Groes, Group CEO and co-founder of EveryMatrix. “Paul and his team have achieved one of the most impressive brand launches on our platform within just a month. With the addition of FSB and our racing solution, our UK presence is growing rapidly.”
Paul Colley, CEO of BetTOM, added: “Partnering with a tier-1 technology provider like EveryMatrix was essential as we roll out our ambitious UK plans. Their turnkey platform and dynamic racing product will be instrumental in helping us become a recognised betting brand in the UK.”
This partnership follows EveryMatrix’s signing of tier-1 clients including WLA lotteries and underscores its status as the fastest-growing software supplier in Europe’s iGaming sector.
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