Turnkey Sportsbook alliance will bring Betpro and Starplay online in El Salvador and Panama, with plans for retail rollout and further market expansion.
Kambi Group plc, the home of premium sports betting solutions, has signed a long?term, omni?channel Turnkey Sportsbook partnership with Latin American operator RedCap to power its Betpro and Starplay brands in El Salvador and Panama.
Under the terms of the agreement, RedCap will integrate Kambi’s high?performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, replacing its current supplier with a seamless, end?to?end sports betting solution trusted by market leaders across the region. The initial online rollout covers Betpro and Starplay, with scope to extend into retail channels and additional Latin American markets in the future.
Operating a multi?brand strategy led by flagship Betpro, RedCap will leverage Kambi’s robust technology alongside its own in?house technical capabilities and seasoned leadership team to drive player engagement and market leadership in each territory.
“Today’s agreement marks an important next step in Kambi’s Latin American growth strategy,” said Werner Becher, CEO of Kambi. “RedCap’s decision to replace their existing provider with our Turnkey Sportsbook underscores their confidence in our market?leading technology and our ability to support scalable growth. We look forward to delivering best?in?class sports betting experiences to players across El Salvador and Panama.”
Oscar Henao, CEO of RedCap, added: “We’re thrilled to join forces with Kambi. Their product and flexibility give us the competitive edge we need to offer premium betting experiences across all channels. With Kambi’s support, we’re ready to launch in Panama and El Salvador and to execute our multi?brand expansion into new markets.”
18+ | Juegoseguro.es – Jugarbien.es
