Luckia and LALIGA, alliance until 2029 with campaign created by AI
The ad, focused on the idea that in Luckia "you have it all", is entirely created with artificial intelligence.
Luckia has just launched its new campaign with LALIGA, 'What more can you ask for?', a proposal that comes accompanied by a new spot that will premiere on all platforms.
The campaign is based on a simple idea: when you have the best football, the best odds, the Clásico, the Madrid derby, "o noso derbi" and everything that surrounds a great day, it seems difficult to ask for anything more. And precisely that question "What more can you ask for?" becomes the common thread of a campaign that seeks to convey the idea that where there is football there is Luckia to the fans of the beautiful game.
The great novelty of this campaign is also in the way it is told. The new spot has been created entirely using artificial intelligence, taking Luckia's commitment to innovation and exploring new ways of connecting with its audience a step further.
We have opted to shoot the entire spot with artificial intelligence, leaving aside hybrid formats, allowing us to make a much more efficient use of our resources," explains David Plumi, CMO of Luckia. "This campaign is an example of how we take advantage of the implementation of technology when creating different things, but always at the service of an idea and a way of communicating that is recognizable for our company."
The launch of 'What more could you ask for?' comes a few days after Luckia announced the renewal of its sponsorship agreement with LALIGA until 2029. An alliance that allows the Galician company to maintain its link with one of the world's leading sports competitions and continue to increase its brand exposure internationally.
The renewal thus consolidates a relationship that began in 2024 and that allows Luckia to continue positioning itself alongside major brands and sports benchmarks in different markets, strengthening its presence around the world.
With this new campaign, Luckia once again unites two of its great communication territories, football and technology, with a proposal that, precisely, leaves open the question: whether
You have all this... what more could you ask for?
