STARTING THIS WEEKEND
Sportradar brings betting to the South Korean Soccer League closer to more than 20 countries
South Korea's professional soccer league - officially known as Hana1Q K LEAGUE - kicked off this past weekend. This competition joins the Belarusian Premier League and the Closing Tournament of the La Liga Primera in Nicaragua as the main soccer leagues available to bettors from all over the world. And Sportradar is the provider that brings the betting markets and the live broadcast of the competition to operators in more than 20 countries.
The K League in December 2019 appointed Sportradar AG as its international broadcast rights distributor. Interest globally to broadcast the league has grown since the 2020 season was confirmed and announced in late April 2020. K League matches will also be broadcast and streamed live in China, India, Hong Kong and Israel, rounding out the number of territories at this time that the K League will be available in.
Besides TV broadcast, online content platforms such as Copa90 and Laola1.tv will carry out live streaming services across Europe and the rest of the world, excluding Korea.
Dylan Chuan, Sales Director, Audiovisual, Sportradar, said: “Live sport is an integral part of daily life for many people around the world, especially in these difficult and unique times. With the K League season kicking off on Friday, we are delighted to have worked with our partners – media companies, broadcasters and OTT platforms to deliver great entertainment and pulsating football action to fans across the globe.”
K League’s newly established media centre will be using a cloud server and an in-house Off-Tube system for the 54 main matches that will be broadcast overseas, with English commentary for the first time being sent to overseas satellites.
The season opener on 8 May will kick off at 19:00KST between Jeonbuk Hyundai Motors and Suwon Samsung Bluewings and will be specially streamed live on Twitter and YouTube.
Source: SportRadar