Codere and BlueRibbon Software reached an agreement for the Latin American market
Recently, Codere and BlueRibbon Software have reached an agreement for their operations in Latin America, which will allow the renowned provider of the B2B marketing platform not only to enter but also to expand in that market. On the other hand, the Spanish multinational will be able to strengthen its already outstanding presence.
In this regard, Amir Askarov, co-founder and CEO of BlueRibbon, said: “Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players' attention but also give operators the control to market promotions to specific segments, helping them hit company goals. "
Askarov added: “I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle.”
Meanwhile, Erez Leket, Codere's Product Department Manager, referred to the importance of this agreement to improve the gaming experience and also explained: “BlueRibbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
