Ladbrokes launches a TV advertising campaign to celebrate that sports are back (Video)
Ladbrokes, the UK brand of GVC Holdings, has recently launched a television campaign to mark the return of sport, even if it is behind closed doors. The ad shows fans' joy and how they use their creativity to replicate the atmosphere they used to enjoy in the stands in their homes.
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About this campaign, Stewart Townsend, Ladbrokes’ Head of Brand Marketing says: “Filming during lockdown meant there were social distancing restrictions to be observed between the cast and crew. Cast members needed to be from the same household and as and we couldn’t have a production crew on set, we needed a member of the household to be a trained director of photography. Communication and direction of the cast was all done remotely through Zoom. The collaboration across teams, and with our agencies, has been nothing short of heroic.”
Are you as excited about the return of sport as we are?
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