The European Brand Institute (EBI) presented on July 1st the results of the TOP 10 study of the most valuable brand companies in Austria. As expected, Novomatic obtained a prestigious second place that reaffirms the value and future viability of its brand.
The latest EBI value study evaluated more than 180 Austrian brand companies across 16 industry segments and determined that Novomatic should rise to second place for the first time for its impressive growth.
According to the study: “Europe's largest high-tech gaming technology group, NOVOMATIC, impresses with the continued growth of brand value, the unique innovative force with 4,700 registered intellectual property rights, so it rises to second place for the first time. The increase in brand value from + 3.3% to EUR 3.545 billion confirms the successful strategy of 2 brands with ADMIRAL (b2c) and NOVOMATIC (b2b) from the national leader in technology. Prestigious international awards and certifications, as well as the ambassador of the ADMIRAL brand, David Hasselhoff, complete the image ”.
Regarding awards and certifications, it should be remembered that the Admiral brand recently obtained ISO 9001: 2015 certification, focused on quality management; and, the award for the 'Promotion of Occupational Health' (GDB), which certifies its commitment to the health of its employees for the years 2020-2022.
18+ | Juegoseguro.es – Jugarbien.es
