Therefore, we are going to focus the information and frame it in the facts because even William Hill himself has declared that the cost of closing the stores will be "minimal". This, while announcing and making openings in the United States in the states where it is already allowed.
William Hill closed the quarter with an attributed net profit of 116.8 million pounds (129.1 million euros), compared to losses of 62 million pounds (68.6 million euros) observed in the second quarter of 2019 .
Between April and June, William Hill earned 554.4 million pounds (613 million euros), 31.7% less. Of this amount, the income obtained from its physical premises stood at 146.9 million pounds (162.4 million euros), 62.5% less; while the 'online' division achieved a turnover of 369.3 million pounds (408.3 million euros), 0.5% more.
Meanwhile, on July 24, William Hill announced the landing in Colorado thanks to the agreement with Caesars that, after the merger with El Dorado, multiplies its expansion capacity in the United States.
On August 2, the first betting points were also officially opened within a sports complex in the United States, the Capital One Arena in Washington, D.C. It has seven ticket windows and ten kiosks and follows social distancing protocols.
These are the images of this last opening of the past day 2:
William Hill explained in the last report the strategic aspects expressed by the operational plans.
The aspects will be detailed below:
- Our digital businesses have delivered good results with the launch of new online products and accelerated product development in the US.
- The International Online division grew 17%, promoting our strategic objectives of geographic and product diversification.
- Our next strategic phase in the UK is the merger of our UK online and retail divisions to achieve a unique vision for our customer and improve operational efficiency. 119 stores will not reopen following the impact of COVID-19 in the UK retail environment with minimal closing cost.
- Our exclusive media partnership with CBS Sports is now in full swing in the US Operations started in 3 new states and the launch of iGaming in New Jersey is imminent. Completion of Eldorado-Caesars merger raises our share of the US sports betting market to 29%
- Substantial increase in the volume of responsible gaming messages and use of advertising to encourage our customers to play safely.
- Our decisive actions to preserve cash, protect liquidity and strengthen the balance sheet have improved strategic and financial flexibility to pursue our growth ambitions
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