Betsafe, the online sportsbook part of the Betsson Group, announced on November 10 its first sponsorship agreement within electronic sports. In this sense, the signing of this agreement makes Betsafe the exclusive betting partner of GODSENT, a Swedish esports organization, for the next three years.
Initially, this deal will focus on the CS: GO (Counter-Strike: Global Offensive) division, the most-watched esports title amongst bettors in Europe. Also, according to Betsafe, in addition to the brand exposure and financial support, the agreement will put great emphasis on close collaboration and social media activation, aiming to add an extra flavor to all esports fans, whether it is odds and betting or behind the scenes series. .
On this innovative alliance, Kim Ekelund, Head of Marketing for Sweden at Betsson Group, said: "esports has been gaining a lot of momentum in the past couple of years and the global pandemic has further cemented its place."
“For this sponsorship we chose Betsafe, one of our most adventurous and sportive brands. Going forward, I believe there’s still a lot of progress to be made in the esports arena and this sponsorship between ambitious GODSENT and Betsafe is a concrete example of our commitment towards the future of esports ".
On the other hand, Ludwig Sandgren, CEO of GODSENT, was proud of the agreement reached and highlighted:
“GODSENT is an extremely ambitious organization and Betsafe matches that perfectly. They will become an important driver of our CS: GO division and will be a great strategic partner as we grow into a tier-one organization”
Betsafe Embarks on its First Esports Sponsorship from Betsson Group on Vimeo.
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