GVC Holdings has closed a chapter to start with great force under its new name: Entain. In this regard, the global sports betting and gaming group has published a series of measures that reaffirm its expansion plans, hand in hand with sustainability and great social commitment. In addition, it has a website with a groundbreaking concept for the gaming industry.
Entain plc, has released a series of measures that spread across all of the countries in which it operates with brands including bwin, PartyPoker, Ladbrokes, Coral, FoxyBingo and BetMGM.
Regarding their new strategy to generate significant growth, they have developed a new Sustainability Charter in which the business pledged to focus only on regulated markets and to use its technology to increase the levels of protection for players, through the Advanced Responsibility initiative and Care (ARC).
In terms of entering new markets and new audiences, through BetMGM, its joint venture with MGM Resorts, it will add five new states in the United States, doubling its population reach in three months to around 75 million in 12 states, hoping to reach more than 20 states by the end of 2021.
On these plans, the CEO of the Company, Shay Segev commented: "At the heart of our growth strategy is a determination to bring the best player experiences and protections to our industry as technology moves, sport and interactive entertainment into a new era."
On the other hand, Entain announced together with the three Trident Leagues (The Isthmian, Northern Premier and Southern Leagues) the launch of the Trident Community Foundation to help fund community projects through a grant application process for the 228 soccer clubs in these UK leagues.
As Entain reported in a press release, the foundation's goal is to support, develop and improve the delivery of community programs at the football clubs and help fund small and medium-sized projects. The Foundation’s vision is to create a strong sustainable community program that will help clubs develop young talent, promote non-league football to a wider audience, attract volunteers to Trident League Clubs.
It should also be noted that due to the decision made by Entain (formerly GVC Holdings) in 2019, to unilaterally pull-out of sponsorship of football in the UK, the Pitching In partnership will not promote any of the Group's betting or gaming brands and no branding will be used on the fields of the three Trident Leagues.
For more details on this great social responsibility initiative visit:
https://entaingroup.com/sustainability/pitching-in/
To browse the new proposed Entain web concept, we share this link
https://entaingroup.com/
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