Gaming Laboratories International appoints James Boje as COO of EMEA

In this regard, GLI emphasizes that the incorporation of Boje will increase its capabilities to provide clients with the confidence and critical local insight needed to explore new markets, especially in a changing moment for gaming and the world.

As COO, James Boje will focus on GLI’s ongoing drive of efficiency and innovation across departments, continuing the company’s employee engagement culture, and providing outstanding customer experience while leading the engineering teams across EMEA.

GLI EMEA CEO Martin Britton underscored the great contribution James Boje can make to the team, saying: “His leadership and gaming knowledge will make a significant contribution to the overall experience within GLI and with our customers. He has been a key driving force in his previous roles with his enthusiasm, skill, and professionalism, which he now brings to GLI ”.

While, Boje said: "I am truly elated to be joining GLI as Chief Operating Officer, to be both leading and working with the EMEA team, where together we can further enhance the customer experience with a collaborative hands-on approach".

GLI has reported that its new EMEA COO has a proven record of success in developing a culture of engagement focusing on outstanding employee and customer experiences. His areas of expertise include new market initiatives, workflow re-engineering, and sales and marketing development, as well as strategic planning and execution.

It should be noted that previously Boje was Managing Director EMEA for Aristocrat Technologies Europe Ltd., where he successfully addressed critical and significant growth across the EMEA region, increasing revenue and positioning the company as a dominant player in the competitive EMEA landscape. Previously, I have held senior leadership roles with IGT Europe and Africa, where I have spent 12 years growing the business and increasing services.