LeoVegas Group announces the launch of a new strategy to promote responsible gaming among its clients. More specifically, it has established a new layer of AI-powered messaging that educates and provides information about safer gaming.
LeoVegas has reported that customers in the UK will be the first to receive messages on the site with individualized content based on their behavior and risk profile.
It should be noted that the messages, which appear in a premium space occupied by the latest games and campaigns, encourage players to use safer gaming tools, thus building a more sustainable relationship with the customer.
Regarding this new measure of great corporate responsibility, Gustaf Hagman, CEO LeoVegas Group, highlights: "Offering our customers a highly entertaining experience in a safe environment is at the heart of everything we do. Using personalized messaging in the early stages of our relationship with our customers is the best way to drive engagement with our Safer Gambling tools and will continue to build more sustainable relationships”.
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