Bally's Corporation finalizes merger with Gamesys and appoints Lee Fenton as CEO

 Bally's Corporation announced that it has successfully completed the merger process with Gamesys Group. It also does a management restructuring, highlighting that former Gamesys CEO Lee Fenton will now serve as Bally's CEO.
 Bally's Corporation has reiterated that this is a strategic combination that complements the growth and diversification that the company has achieved over the past 18 months. In this regard, it becomes a global omnichannel data-driven gaming company.

It should be noted that Gamesys' proven technology platform will foster Bally's continued buildout of its interactive offerings in North America, including real-money gaming options in Online Sports Betting and iGaming. Additionally, unifying Bally's and Gamesys' player databases and technologies provides Bally's with one of the largest portfolios of omni-channel cross-sell opportunities, consisting of land-based gaming, Online Sports Betting, iCasino, poker, bingo, daily fantasy sports and free to play games.

Considering the above, Bally's explains that this diversity of offerings together with Bally Interactive and Bally's media partnership with Sinclair Broadcast Group, positions them in a strategic position in the face of the great growth opportunities in the sports betting and entertainment markets in America's rapidly expanding line.

Soo Kim, Chairman of Bally's Board of Directors, was excited about the great possibilities that the merger represents and warmly welcomes not only the 1,800 members of the Gamesys team but also “their proven international business acumen. We cannot wait to see what we are able to accomplish together in the US and beyond. "

Bally's has also reported that former Gamesys CEO Lee Fenton will now serve as Bally's CEO. Additionally, former Bally's CEO George Papanier will assume the role of President, Retail, for Bally's land-based casino business, and former Gamesys COO Robeson Reeves will assume the role of President, Interactive. Further, Fenton, Reeves, and Jim Ryan, former Gamesys Non-Executive Director, have been appointed to serve on Bally's Board of Directors.

Lee Fenton, Bally's new CEO, has been honored by the opportunity to continue creating value for shareholders, employees, and customers in the future. Also, he says: "Our business is transforming from being a regional casino operator into an industry leader in retail, sports, media and iGaming, which will see us bringing together a set of assets that gives us a formidable platform for growth as a digital -first leader in global gaming entertainment”.
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