Planet Entertainment and Sportitalia sign a new agreement for a season of sports infotainment

Thanks to the new agreement, valid until June 2023, new football content, analysis, statistics and curiosities powered by Planetwin365 will be broadcast on Sportitalia Tv. All content will also be available on the Sportitalia app.

The daily appointment (from Monday to Friday) will be scheduled at 8.55 pm, with the "Focus on" video-pills. Curiosities and statistics about the match of the week will be provided by Planetwin365.News editorial staff. These contents will also be sent via "push notification" on the Sportitalia app, which has reached 800,000 downloads so far.

It is important to mention that the agreement also includes a space during the television programs "Talk e Live" and "SportitaliaMercato". Alongside the editorial content, there will be space for advertising: the Planetwin365.News banner will be present during the 150 matches of the championship and the Coppa Italia Primavera, a Sportitalia exclusive.

On the other hand, there will be the advertising campaigns carried out by the PlanetPay365 multiservice platform, starting with three promotional videos made in collaboration with ACF Fiorentina.

Anniina Rantala, Marketing Director of SKS365, on the expansion of this important alliance, explained: "We are delighted to expand our agreement with such a prestigious partner like Sportitalia. This renewed synergy will allow us to spread new sports content and other curiosities to all football fans and beyond".

“The goal for the upcoming months is to get even closer to the fans and to a broader audience through the strong connection with sport. This will go along the enhancement of our product portfolio, from value-added services to information, in order to offer more and more global level of entertainment," she added.