International Game Technology (IGT) announced the expansion of its successful partnership with SuperBook® Sports to Tennessee, where the IGT PlaySports platform is powering the SuperBook Sports mobile wagering app.
As confirmed by IGT, Tennessee is the fourth state to partner with SuperBook Sports to offer a performance-boosting sports betting solution. In this regard, it should be noted that SuperBook Sports is currently leveraging IGT PlaySports technology to power retail and mobile betting in Colorado, and mobile betting in New Jersey and Arizona.
Jay Kornegay, Executive Vice President of SuperBook, highlights IGT's strategic role in achieving company goals, saying, "We're excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the State to our signature promotions and highly competitive, localized sports betting offering".
While Joe Asher, IGT President of Sports Betting, said: "Given SuperBook Sports' roots and legacy in Nevada, we've had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi -state sportsbook operator".
Referring specifically to the solution, he indicated that "can scale for any market opportunity and evolve in parallel with player preferences and behaviors".
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