FanDuel, Official Sports Betting Partner of the NFL in Canada

FanDuel has explained in a press release that as part of the partnership, it will have rights to use the official intellectual property of the NFL and member clubs in a variety of ways to engage fans in an authentic way.

Additionally, the brand will also have rights to create NFL-themed free-to-play games and run NFL-themed campaigns, including exciting opportunities for FanDuel users to win trips to NFL games—including the Super Bowl. FanDuel's advertising will feature prominently on NFL-operated digital platforms, including nfl.com.

FanDuel Canada General Manager Dale Hooper said, “We are delighted to extend our partnership with the NFL to Canada. Ontario sports fans are passionate about football, and this collaborative effort will give them more ways to enjoy the sport with friends and family in a fun and responsible way."

FanDuel Group will build upon its industry leading partnership with TSN, the exclusive television broadcast partner of the NFL in Canada, to create a game-changing experience for fans interacting with NFL themed content across multiple TSN and NFL platforms. FanDuel's sports betting experience will be seamlessly integrated within TSN storytelling to provide viewers with an innovative perspective on the leading NFL stories of each week.

Additionally, it is important to note that in support of the NFL's commitment to protecting the integrity of the game and its fans, FanDuel will adhere to the NFL's core integrity policies as well as responsible gaming initiatives.