Bresnahan, a veteran lottery industry expert, spent nearly 10 years in leadership roles at the Massachusetts Lottery, including Chief Executive Officer, and led the District of Columbia Lottery and Gaming Office. With experience in public relations, brand management and product positioning, she joined Scientific Games in 2022 and most recently served as Vice President of Strategic Communications.
The Chief Communications and Brand Officer is a new senior executive role that elevates strategic oversight of Scientific Games' global communications, ensuring a unified, consistent voice and strong representation of the company's brand across all platforms and media. In this role, Bresnahan will continue to lead external and internal communications and client propositions, while expanding her leadership to include advertising, trade shows and events.
Pat McHugh, CEO of Scientific Games, said: “This promotion will come as no surprise to those who know and have worked with Beth. “Her strategic vision, extensive experience in brand communications, and deep knowledge of Scientific Games and the lottery industry have earned her the respect and support of our entire company and management team.”
Bresnahan's promotion is another example of the Scientific Games organization's strategic alignment with its business strategy to deliver exceptional value to its customers around the world. The company recently announced the expansion of its legal and public policy teams into a new unified global department, made several key hires in systems and technology, and increased focus and execution on product, technology, analytics and marketing across retail. and digital to further accelerate customer growth and return to good causes.
Bresnahan has spent nearly 25 years developing impactful communications, marketing and business strategies for various public and private sector organizations. In addition to her experience in the lottery industry, Bresnahan's previous work ranges from serving as CEO of a regional print media outlet to strategic communications consulting for several top national brands, including the Boston Red Sox, BJ's Wholesale Club, Citizens Financial Group and Wynn Resorts. She also directed public and legislative relations for several government agencies in her home state of Massachusetts.
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