In an exclusive interview with our editor Jacqueline Mecinas, Jason Frost, President of EUROMAT, discusses the challenges and opportunities facing the land-based gaming sector in Europe for 2025. Frost emphasizes the importance of implementing innovative payment solutions, fostering collaboration with regulators, and strengthening the fight against illegal gambling to create a sustainable and responsible industry.
Jacqueline Mecinas: What are the main objectives of the “Creating a Compelling Customer Experience” seminar at the London Casino and Gaming Show?
Jason Frost: The seminar aims to dive deep into what it takes to create a truly compelling customer experience. We’ll have omnichannel operators on the panel because I’m particularly interested in how they manage customer relationships across both land-based and online markets. People often assume online business competes with land-based operations, but perhaps the opposite is true: online channels might generate new opportunities to attract fresh players. The seminar will also discuss regulatory changes in consumer protection within the European Union that could affect the online market.
Jacqueline Mecinas: How were the panelists selected for this event, and what unique insights do experts from the Netherlands, the UK, and Romania bring to the table?
Jason Frost: The panelists were carefully chosen from EUROMAT’s membership base to ensure a diverse representation of traditional land-based and forward-thinking omnichannel operators. This mix allows us to capture different market experiences. For instance, markets like the Netherlands and the UK are advanced in innovation and integration, while Romania brings a fresh perspective as an emerging leader in omnichannel gaming.
Jacqueline Mecinas: What key initiatives does EUROMAT have planned to support its members in 2025?
Jason Frost: One of our main initiatives is the launch of a Sustainability Report, which will showcase our members' efforts in player protection and broader societal contributions. This report will serve as a tool for exchanging best practices across European markets and supporting our advocacy work. By demonstrating our commitment to social responsibility and sustainable business practices, we aim to reinforce the industry's reputation and foster continued growth.
Jacqueline Mecinas: Speaking of innovation, how does EUROMAT plan to foster development within the gaming industry?
Jason Frost: Cashless payment solutions represent a significant opportunity for fostering innovation. By introducing advanced payment options, we can modernize the player experience while ensuring that these technologies are optional and truly beneficial. Western Europe is already leading this shift due to a decline in cash usage, while Eastern Europe remains more reliant on cash. At EUROMAT, we facilitate the sharing of best practices across our pan-European membership, aligning markets and encouraging solutions that benefit businesses, players, and regulators alike.
Jacqueline Mecinas: How is EUROMAT preparing to adapt to evolving regulations across Europe, and what role does the association play in influencing policy?
Jason Frost: Regulation in our sector remains fragmented, which creates challenges for operators. At EUROMAT, we provide a platform for members to share experiences and practical solutions. Despite regional differences, common regulatory trends emerge, making this collaboration invaluable. Additionally, we advocate for our members' interests strategically. For example, as the EU debates legislation on unfair digital commercial practices, we highlight omnichannel operators as responsible and transparent participants in the online market.
Jacqueline Mecinas: What do you see as the biggest challenges for the European gaming sector in 2025, and how will EUROMAT address them?
Jason Frost: The biggest challenge remains the fight against illegal gambling. Inconsistent regulations across countries continue to fuel the black market, which stifles innovation and investment for legal operators. To combat this, EUROMAT advocates for clear, balanced regulations that ensure compliance and transparency. Collaboration between the industry and regulators is critical to creating frameworks that work for all stakeholders. Additionally, embracing technological solutions like AI and IP blocking can help restrict unregulated platforms. By pursuing these strategies, we aim to create a fair, sustainable environment where legal operators thrive, and players are fully protected.
Jacqueline Mecinas: Thank you, Jason, for sharing your insights and the priorities for the year ahead.
Jason Frost: It’s been a pleasure. If we continue to innovate, collaborate with regulators, and prioritize sustainability, the land-based gaming industry in Europe has a bright future ahead.
18+ | Juegoseguro.es – Jugarbien.es