The new Marketing Director will oversee brand strategy, communication, campaigns and sponsorships for Esportes da Sorte, Onabet and Lottu.
Esportes Gaming Brasil (EGB), the group behind the brands Esportes da Sorte, Onabet and Lottu, has announced the appointment of Andréa Curral as its new Marketing Director.
The executive brings more than 17 years of experience in branding, media, communications and customer experience, joining the group at a key moment for Brazil’s regulated market.
In her new role, Curral will lead brand building, media, communications, campaign strategy and internal projects across EGB. She will also manage the group’s sponsorship portfolio, which includes football clubs such as Corinthians, Ceará, Ferroviária and Náutico, as well as cultural events supported by the company.
Her appointment strengthens EGB’s institutional and operational strategy, as the group continues to expand its investments in technology, user experience and brand development within gaming and entertainment.
Andréa Curral previously worked at companies such as Discovery, Warner Bros. and Privalia, with responsibilities spanning branding, performance, UX, brand reputation and organisational transformation.
“Taking on the marketing leadership of a group with the relevance and growth pace of EGB represents an opportunity to develop projects with real impact,” Curral said.
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