William Hill reacts very favorably to the resumption of top-level football in Europe

With a rise in his share price of almost 16% in the last three days of last week, William Hill represents in operator profile that after the resumption of the German Bundesliga, the return of the professional football of first level in its offer of sports betting markets. And it is that the British operator had been preparing for weeks to be able to assume a volume of bets up to 10 times higher than that obtained in recent weeks as soon as the first major league was resumed. European football.

In fact, William Hill released a document as a business update three weeks ago amid the coronavirus pandemic detailing the financial impact of the crisis and recovery plans once the situation wears off. In said document, it was highlighted that the income of the international online segment of the operator increased 5% year-on-year from March 11 to April 28; however, revenues decreased in all other segments, dragged down by the absence of sporting events. William Hill's total revenue fell 21%, while on-site, his classroom revenue fell 85% and U.S. revenue fell 90% during the same period.

Despite the decline in online betting, the operator said the decline was "less than expected" due to the success of alternative products such as table tennis and soccer in leagues such as Belarus.

In any case, it was also announced that during the crisis, William Hill introduced cost-saving measures, such as the cancellation of salary increases, bonus payments and incentive plans for staff, the reduction of marketing expenses and the resignation of the renewable credit line agreements for the year.

As a result of these measures, the operator said it is well prepared to "successfully and quickly take over" the new scenario that seemed to be approaching with the resumption of the German Bundesliga this weekend.