Betsson Group announced the official launch of Betsafe in Kenya (Video)

On this subject, Alex Kobia, Acting Managing Director of BetHigh Ltd., explained that the platform has control and security functions for sports betting fans. In addition, they will support the organization "Gamehelp", which helps Kenyans with gaming problem behavior.

On the other hand, Kobia highlighted the support for Kenyan football at all levels, from the grassroots to the teams with the most fans in the country, on which he commented:
“Betsafe's commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020. We are very glad and proud to be able to support two of Kenya's top-tier football clubs".

Regarding the product, Betsafe has been working hard on its adaptation to the Kenyan market. On this, Kobia explains:
“We have a revolutionary innovation that will allow our customers to easily make a bet through SMS without a gameID. Just SMS your bet and stake to # 23333 and the bet will be placed. If the customer changes his or her mind the bet can be canceled within a time window after the bet is placed ”.

Finally, the company wanted to highlight its contribution as a generator of employment, and plans to provide jobs for at least 150 Kenyans within the next two years which in their estimation will have the domino effect of providing livelihoods to about 1000 Kenyans.