Entain supports grassroots football in the UK through its "Pitching In" initiative
Stuart Pearce, Official Pitching In Ambassador
Entain, the global sports betting and gaming group, announced the launch of “Pitching In”, its investment program in grassroots sports financed by the Entain Foundation and which was born at the moment when it is most needed, since football clubs and Sports organizations face the unprecedented impact on their finances from the COVID-19 pandemic.
INFOPLAY/ COMUNICADO |
Entain and the three Trident Leagues (Isthmian, Northern Premier and Southern Leagues) jointly announced the launch of the Trident Community Foundation, which seeks to fund community-based projects through a grant application process for the 228 football clubs in the UK leagues.
As reported by Entain in a press release, the foundation's goal is to support, develop and improve the delivery of community programs at the football clubs and help fund small and medium-sized projects. The Foundation’s vision is to create a strong sustainable community program that will help clubs develop young talent, promote non-league football to a wider audience, attract volunteers to Trident League Clubs.
On the other hand, “Pitching In” is the founding partner of the Trident Community Foundation (TCF) and has donated £ 150,000 to establish the TCF fund, for distribution during the remainder of the 2020/21 season.
Regarding these initiatives, Shay Segev, CEO of Entain, highlighted that it is a “unique and exciting partnership that will provide grassroots support where it is needed most for the benefit of community-based football clubs, and the thousands of people that play for them. , work for them, volunteer for them, and support them ”.
England football legend Stuart Pearce, Official Pitching In Ambassador, explained the importance of these actions and said: "I know first-hand what a big difference these grants will make to the community football clubs."
It should also be noted that due to the decision made by Entain (formerly GVC Holdings) in 2019, to unilaterally pull-out of sponsorship of football in the UK, the Pitching In partnership will not promote any of the Group's betting or gaming brands and no branding will be used on the fields of the three Trident Leagues.
Esta página web utiliza cookies propias y de terceros, estadísticas y de marketing, con la finalidad de mejorar nuestros servicios y mostrarle información relacionada con sus preferencias, a través del análisis de sus hábitos de navegación. Del mismo modo, este sitio alberga web beacons, que tienen una finalidad similar a la de las cookies. Tanto las cookies como los beacons no se descargarán sin que lo haya aceptado previamente pulsando el botón de aceptación.
