Entain announces the launch of a new global strategy of safer games under the motto 'Changing for the Bettor' (video)

Entain, the global sports betting and gaming group formerly known as GVC Holdings, has released an inspiring video sharing some of the strategies used to work towards safer and more responsible gaming, a commitment the group makes 24/7/365
Entain says that in the coming weeks, they will share more information about their new global strategy for safer games under the motto Changing for the Bettor. In this regard, the group emphasizes that it aims to be the safest betting operator, the most trusted and enjoyable betting operator in the industry, and built on seven key principles.
  • Understanding the problem and best solutions
  • Educating our key stakeholders
  • Promoting responsible attitudes
  • Empowering customers
  • Funding treatment for those in need
  • Championing responsible product design
  • Drive cultural change within our business

The application of these principles is valid for land-based stores, online, customer service and for product development.

Entain highlights that it seeks a gaming revolution, with the most exciting and reliable entertainment, for which it is essential to participate only in regulated markets.

In short, this commitment to responsible gaming is in his words: "For the good of our players, for the good of our business, for the good of entertainment."

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