Playtech Live signs an exclusive agreement with Sony Pictures Television to use Who Wants to Be a Millionaire? for live games

 Playtech has signed a new five-year partnership with Sony Pictures Television to use Who Wants to Be a Millionaire? on its live game products.
Playtech reports that it will develop three highly innovative and bespoke games utilizing the Who Wants To Be A Millionaire brand and delivering the next step in the Live Game Show experience.

On this agreement, Stephan Zingg, Commercial Director, Brand Management and Interactive at Sony Pictures Television UK, said: “Playtech Live is creating some of the most innovative online gaming experiences on the market and we are very excited to start working with the team ".

On the other hand, Shimon Akad, COO of Playtech, commented: “We are very proud to be chosen as Sony’s partner to bring the Who Wants To Be A Millionaire? brand to the live casino market. Securing prestigious brands like this is a key pillar of our content strategy as we look to deliver the most engaging responsible gambling entertainment experience in the market ".

Meanwhile, Edo Haitin, executive director of Playtech Live, explained: “Our vision at Playtech Live is to deliver the best possible entertainment experience. This centers around building game show content that is underpinned by leading global brands, and Who Wants To Be A Millionaire? has proven consistently over the years to be an absolute favorite worldwide.

Likewise, Haitin highlighted that Playtech is known for its ability to develop attractive products and live game programs, which will allow its users to enjoy "one of the most enduring game show formats in television history."