Flutter announces that its Cash4Clubs program supports Made by Sport's "Clubs in Crisis" campaign with £ 4.79 million
Cash4Clubs, a program funded by Flutter Entertainment, announces the launch of a new 2021 Covid-19 response fund with a donation of £ 4.79m to support Made by Sport’s ‘Clubs in Crisis’ campaign. In this sense, Made by Sport and will focus on local grassroots clubs struggling to survive due to the impact of the pandemic.
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It should be noted that Made by Sport emerged in 2019 with the aim of championing the power of sport to tackle social issues and unlock new sources of funding for grassroots organizations, using sport to try to change people’s lives and help communities thrive.
As Flutter explains in a press release, the new fund will provide grants to smaller organizations to help communities recover once the pandemic allows grassroots activities to resume. Made by Sport will set the criteria to identify the community clubs most in need of financial support across the UK.
This initiative, which will help revive sport as soon as it is safe to do so, is increasingly relevant considering a scenario where schools are closed, there is a significant reduction in financial aid and the pressure on mental health services is on. its highest point. In other words, power sport holds to bring communities together and improve the health of those living in them, regardless of age, will play a pivotal role in supporting communities to come back stronger after the pandemic.
The Cash4Clubs initiative, another great example of the sector's corporate social responsibility, started in 2008 and has given nearly £ 800,000 to clubs over the past 12 years, with £ 165,000 of grants distributed in 2020.
It should be remembered that Flutter Entertainment has 348 Paddy Power stores in England that have been closed for long periods of the last 12 months due to the COVID-19 crisis. The company has continued to pay the salaries of its employees during the crisis, but the company has not used the funds from the leave plan and the £ 4.79 million comes from the commercial fee relief it has benefited from between March 2020. and March 2021.
Commenting on the announcement, Peter Jackson, group CEO of Flutter Entertainment plc, said: “now help is needed more than ever and working with Made by Sport to provide a fund for 'Clubs In Crisis' is a great way for us. to pass the benefit of business rates relief straight into the communities where that funding is most needed ".
On the other hand, Justin King, president of Made by Sport, emphasized the importance of sport to contribute to social reconstruction and said: “This fund will reach some of the smallest and hardest hit clubs, and for many this will be the difference between permanent closure and the chance to continue the great work they do to address the social inequalities that exist in our communities ”.