LeoVegas has reported that the acquisition of Expekt has been completed with a new launch of one of the strongest sports betting brands from Northern Europe in Sweden, where new and old customers will find a modern brand and the best sports betting experience.
LeoVegas has explained that as part of its strategic expansion the new Expekt will offer an improved gaming experience and will be launched under a new marketing concept.
Regarding this launch, Gustaf Hagman, CEO of the LeoVegas Group, highlights that by running Expekt on their platform “customers will be able to participate in our award-winning gaming experience - both for sports betting and casino”.
Following the migration of Expekt and of Royal Panda earlier in May, all of LeoVegas ’brands are now run on one and the same technical platform. This provides conditions for continued good scalability and efficiency in the organization.
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