The Global Gaming Expo (G2E) 2021, a benchmark event for the gaming industry, will bring together its main players from October 4-7 for the first time since the COVID-19 pandemic began. We must emphasize that it is the platform for the presentation of great news and this time it will have a wide catalog of digital payment products, which confirms the transition process, which has also been forced by the health crisis.
Representatives of various companies in the industry have expressed the possibilities and expectations regarding the implementation of digital payment products and the presentation of many of these at the next fair in Las Vegas. In this regard, most providers have developed or are in the process of creating mobile wallets or applications for mobile devices capable of storing payment cards and other information in digital format and thus transferring funds to different gaming platforms.
Boris Amegadjie, Global Vice President of Aristocrat Technologies, comments: "Everyone is working diligently to get operators and gaming regulators into the digital world faster than you would think."
Meanwhile, Ryan Reddy, senior vice president of Intentional Game Technology (IGT), underlines: “Early adoption (of cashless gaming) is going to be a learning curve, but customers are very interested in what is being developed”.
Along the same lines, Matt Wilson, Executive Vice President of Scientific Games, confirms that the company is in the early stages of launching cashless and sees a future where customers can transact on all platforms.
A sample of the application of digital payments across all platforms can be seen at the newly opened Resorts World Las Vegas, which implemented a multi-tiered digital technology system to provide a cashless payment program for gambling and non-related activities. with games throughout the property. Given this, Bill Miller, CEO of the American Gaming Association, highlights that “They didn't just build a casino. It is a modern version of a casino. "
Among the advantages of implementing digital payments, we can highlight: guarantees for compliance with the rules against money laundering, the possibility of establishing withdrawal limits in the accounts and the availability of tools to get to know customers (customer loyalty).
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