Sportradar has announced that it has reached a historic agreement with the National Basketball Association (NBA) to boost its international presence as well as the participation of the fans of the different American basketball leagues (NBA, WNBA, and NBA G League). This new partnership begins with the 2023-24 NBA season and provides the NBA with an equity stake in Sportradar.
It is important to mention that this agreement maintains Sportradar as the exclusive provider of NBA data worldwide that will help fans across the globe engage with the three leagues. Sportradar will continue to be both the authorized global distributor of official NBA and WNBA betting data and the distributor of live game video that is available to international sports betting operators for fans to experience in real time.
Additionally, the new relationship includes expanded distribution rights regarding the use of player tracking data. Sportradar will also establish a dedicated team to innovate and transform the fan experience. This will include utilizing data to create a deeper understanding and appreciation of the game, developing new data products to enrich fan engagement, and revolutionizing how sports betting data is utilized by betting operators and media partners.
On this important agreement, Carsten Koerl, global CEO Sportradar, assures that it will contribute to the profitable business and growth of the company. In this regard, he comments: "Basketball is the largest U.S. sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally."
On the other hand, Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA, emphasizes that "As the market matures, we are thrilled to extend our partnership with Sportradar to use data and insights to create new fan experiences and innovate around the NBA globally ".
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