The online gaming site's logo will adorn the primary space on both the men's and women's professional football teams' jerseys, as well as the basketball team's uniform.
Flamengo has secured a new main sponsor! For two years, Pixbet's emblem will be displayed on the shoulder of the Sacred Mantle, continuing its partnership with the Rubro-Negro and expanding its presence in the club. Until December 2025, the online gaming site will occupy the prime spot on the jerseys of the men's and women's professional football teams, as well as the basketball team.
"Gustavo Oliveira, Vice President of Communications and Marketing at Flamengo, stated: 'Pixbet has been a great partner since 2022 and now brings even more investment to Flamengo. This contract is very important, making our Mantle even more valuable and providing tremendous visibility to the partner, not only with the brand exposure on the uniforms but also across our digital channels'."
The deal includes presence on FlaTV, posts on the club's social media, totaling over 57 million followers according to the latest Digital Ranking of Brazilian Clubs by IBOPE Repucom, as well as brand exposure on the football travel uniforms and LED boards on the field.
According to Tadeu Dantas, co-founder of Pixbet, "the partnership with Flamengo is strategic because we are talking about the largest fanbase in the world." He emphasizes that "this is an important asset both for visibility and for the engagement that a sponsorship of this magnitude ensures for Pixbet."
Ernildo Júnior, also a co-founder of Pixbet, shows great enthusiasm for expanding the relationship with Flamengo. According to Júnior, "Pixbet was already an official partner of Flamengo, but the main category ensures an even greater presence in sports media and, most importantly, in the heart of the Rubro-Negra Nation."
About Pixbet
Pixbet is the largest sports betting platform in Brazil and already ranks among the largest globally. Driven by a bold marketing strategy, the brand is present nationwide, including sponsoring the TV Globo's World Cup broadcast in 2022. Pixbet aims to always be associated with the main clubs and sports and festive events in Brazil, helping to consolidate the company's brand and image in a rapidly expanding segment. Pixbet has become one of the biggest companies in the segment by always being at the forefront, with a bold and dynamic approach, yet grounded.
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