DAZN GROUP partners with PRAGMATIC GROUP for the launch of a new betting product: DAZN BET

DAZN Group has highlighted in a press release the trajectory of Pragmatic Group and confirms that it has been chosen for its innovative and entrepreneurial spirit.

Under this exclusive, multi-year agreement, a new business headquartered in Gibraltar will launch and operate a new betting service under the DAZN BET brand.

DAZN BET will leverage the DAZN customer base and brand under a licensing agreement with the DAZN Group. Pragmatic Group will supply the underlying platform and content and be responsible for the ongoing product development.

According to the DAZN Group, in response to the content demanded by DAZN customers and the trend towards live recreational betting, the association will develop in the coming years a fun, comfortable and integrated experience for users who want to bet to enjoy together with DAZN's live sports broadcast.

The proposal will encompass both play-for-fun and play-for-money products. DAZN BET is expected to launch its beta version to coincide with the start of the new football season.

On this launch, Shay Segev, CEO of DAZN Group, said: “The convergence of sports media and betting is the future. This historic partnership brings together the leading sports media company and a technology partner who is committed to developing innovative experiences for fans. It underscores DAZN's commitment to revitalize the sports viewing experience by offering a broader spectrum of digital entertainment for fans."

On the other hand, Ashley Lang, CEO of Pragmatic Solutions, stated: “It's an honor for us to partner with DAZN. We know that fans want more integrated, immersive, and interactive experiences, and through our exclusive partnership with DAZN, we can deliver this.”

This historic deal signals the future of the casual betting landscape. Over the next few years, it will see the development of the world's first service that combines OTT live sports viewing and betting, creating a more engaging and interactive experience for fans.

DAZN is changing the way people enjoy sport. Through this strategic partnership and others, the DAZN platform will become the first truly immersive sports entertainment ecosystem in which fans can watch live and non-live content, consume news and highlights, socialize, and bet.