William Hill Celebrates 50% Increase Sharesave Plan Acceptance Thanks to nudged Educational Campaign.
The William Hill Employee Sharesave Plan is an opportunity to share in business success and helps employees save for long-term goals in a simple, hassle-free way.
However, the scheme has been associated with the negative perception that the stock is too complicated and risky. For this reason, William Hill and nudge partnered on a campaign to break down these barriers and drive acceptance.
To this end, a three-phase educational campaign has been designed for all employees, which has obtained magnificent results, such as:
- William Hill won the 2021 ProShare award for 'Most Effective Communication of an Employee Share Plan'.
- 27% NEW PARTICIPANTS
- 18-33 HIGHEST NEW PARTICIPANT AGE GROUP (38%)
- 50% INCREASE IN SHARESAVE SCHEME ABSORPTION
Carole Daley, Rewards and Benefits Manager, William Hill, said: “We really wanted to get the message across to our employees that the sharesave scheme offers a very simple, hassle-free way to save for their medium-long term financial goals. We were delighted with the highly personalized and creative way nudge supported us to achieve this and are even more delighted with the results”.
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