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 Everton signs historic sponsorship deal with Stake.com

 
 Everton Football Club and Stake.com have signed the highest value sponsorship deal in the Club's 144-year history.
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 As Everton explained, the Stake.com brand will feature on front of the men's and women's playing shirts, as well as appearing on screens and media backdrops at Goodison Park and Finch Farm and across the Club's digital platforms.

We must highlight that the partnership with Everton represents further expansion of Stake's sports partnership portfolio, building on the brand's recent unveiling as the UFC's Official Betting Partner in Latin America, Asia and Brazil, which is reaching a global TV audience of nearly one billion households.

Stake.com also features a host of recognizable global ambassadors, including rapper and actor Drake and UFC champions Israel Adesanya and José Aldo, along with Argentine striker Sergio Agüero.

Referring to this historic sponsorship, Denise Barrett-Baxendale, Chief Executive at Everton, said: “My talented colleagues in our new Revenue Team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the Club's history - I'd like to congratulate them on this achievement and, on behalf of everyone at the Club, express my gratitude to Stake.com for choosing Everton as a long-term partner."

Additionally, she has commented that as a result of the agreement they have been working on activities and content for their local and international followers.

The new Club-record agreement comes following an expansion of Everton's commercial team and a clear focus on delivering an uplift in revenue across all of the Club's commercial assets. By taking up the option to end Everton's previous main partnership with Cazoo early, the Club's commercial team were able to beat off competition from within football and other sports to secure the lucrative deal with Stake.com.

On the other hand, Akhil Sarin, Head of Acquisition for Stake.com, said: “We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over. Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio. It's a huge honor for everyone at Stake.com to be joining the Everton family and playing our part in supporting the Club in the transition to the new stadium. We look forward to celebrating this most exciting chapter in the Club’s history with Evertonians everywhere.”

Finally, the club anticipate that further partnership agreements will be announced soon as the Club lays the groundwork for future growth before moving to a new stadium at Bramley-Moore Dock.
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