William Hill has signed a deal with multi award-winning British drum and bass band, Rudimental
The former UK chart toppig track
, 'Feel the Love', featuring the unmistakable vocals of soul singer
John Newman, is set to play-out in all
William Hill advertising material moving forward across our global markets.
The decision to move away from Sweet Caroline to find an exciting new sound that adresses the needs of their customers in this post-Covid era. With the sporting arena returning to its thriving self and the consumers reconnecting socially, is the perfect time to attach a new identity to their brand and find a tune that reflects
the new wave of positivity.
William Hill wanted the new song to retain the things their custormers love in their music tracks, an upbeat, exciting, and uplifting tune with a massive chorus and a general feel-good factor that gets everyone on their feet. But most importanly, they also wanted
a modern and dynamic track that works well for sportsbook, gaming and responsible gambling.
Watch it here:
18+ | Juegoseguro.es – Jugarbien.es
