During this week, a series of activities to raise awareness of Safe Gambling are being carried out throughout the sector and one of the brands most involved with it is William Hill.
In line with this, the operator has published an open letter from William Mace, UK Director of Safe Gaming talking about what these policies mean for the company.
Although he points out that safe gaming measures apply throughout the year, Mace says that they take advantage of this week to “take a step back from the daily activity of the business and talk to each other and with customers about the components of safe gaming. We do this all year, but this week has more content on player safety, which reinforces the message we send for the rest of the year.”
Among the different activities carried out at William Hill on these dates, the talks with customers to teach them to play in their comfort zone, set limits and rest when necessary stand out. They also reinforce the message that gambling is a form of entertainment and should not be seen as a way to make money.
William Mace also argues that during this week they achieve "a greater impact and scope in the speeches, at a time when the most important messages can be lost in the general noise."
Collaboration between the different companies in the sector is fundamental and for this reason, the manager assures that “we use this week to talk with our colleagues about player security and how it is directly related to each part of the business. We organize workshops, webinars, and discussion sessions and forums to ensure that we all have the opportunity to share our experiences and learn more about safe gaming.”
Among the tools used at William Hill to support at-risk gamblers are behavioral analytics that identify game patterns, employee experience that can identify when a customer needs a break or a friendly chat, etc.
Safe Gambling, proclaims William Mace, “is fundamental to our business and is at the heart of the relationship we want to have with our customers. We want users to enjoy our products and experience gambling in a risk-free environment. Safe Gambling Week provides the option to focus on something that we are already focused on for the rest of the year.”
18+ | Juegoseguro.es – Jugarbien.es
