Sevilla FC boosts Southeast Asia popularity via Khelraja betting deal

Sevilla FC has linked with sports betting, casino and esports betting platform, Khelraja, which becomes the club's official Asian iGaming partner. 

The deal aims to continue La Liga's push in growing a presence in India and Southeast Asia by providing fan engagement opportunities with the top-flight team's games online as well as by winning rewards. 

"We are very pleased to have signed this agreement which will allow us to continue growing in our process of internationalising our brand, both globally and in Southeast Asia, a market that we consider strategic in our expansion process", said José Castro, Sevilla FC President. 

The Asian brand will hold its sponsorship rights until 30 June 2024, during which it looks to gain a bigger presence in Spain. This will be leveraged by the club's achievements, for example winning the UEFA Europa League a record six times, with the most recent victory being in the 2019-20 season. 

Viren Modi, CEO of Kheraja, added: "The passion for football in India is on the rise, aws can be seen in the growing popularity of overseas football leagues. Partnering with Sevilla FC, one of the biggest and most illustrious clubs in Spanish football, is a moment of great pride for us.