William Hill will operate in-stadium sportsbook at Celtic FC

William Hill has signed a partnership with the Scottish top-flight's Celtic FC, becoming the club's official in-stadium betting partner. This will allow the 888Holdings-owned brand to operate betting facilities at the Scottish Premiership champions' Celtic Park stadium for the next two seasons. 

The bookmaker plans to offer exclusive offers and promotions to Hoops fans as the 2022-23 campaign continues, with Celtic currently leading the tabe a few points ahead of fierce4 cross-city rivals Rangers. 

Liam McKee, William hill's Director of Media, Sponsorship & UK Creative, said: "We are delighted to partner up with Celtic at their iconic home and deliver our unrivalled retail betting experience to the Celtic faithful. It promises to be another exciting season at Paradise, and we are thrilled to be along for the journey."

The agreement marks a return of William Hill's visibility in Scottish football since its partnership with the Scottish Cup and National Team ended on 30 June 2020 after nine years.