SIS has announced the launch of its eSoccer portfolio with casino operator Admiral, extending its offering into regulated online markets in Europe. This expansion is facilitated by a recent distribution agreement with Genius Sports.
The integration of the complete suite of H2H Global Gaming League™ eSoccer matches will enable Admiral to benefit from increased wagering opportunities both online and at retail locations. This event-based product has proven to enhance engagement and margin for operators.
Admiral, which operates in the UK, Spain, and Austria, will soon also offer eBasketball, increasing the number of high-integrity esports events available to its customers to over 150,000 per year.
The H2H Global Gaming League™ is specifically designed for sportsbooks and has been shown to add up to 10% in value to operators. The eBasketball and eSoccer matches, produced entirely in-house, feature highly skilled professional gamers and include tools and features that provide unique experiences. This product is the only one on the market to have received the Esports Integrity Commission’s (ESIC) Gold Standards, the highest accreditation for integrity and safety in the industry, with trained referees overseeing every match.
Admiral, known for its strong presence in land-based casinos, also has a substantial online casino and sportsbook offering that will be further enhanced by this new partnership.
Angel Calderon, Head of Sales UK, Europe, and Asia at SIS, noted that the launch of eSoccer and eBasketball as part of Admiral’s product offering highlights the high performance of SIS’s end-to-end solution, which significantly elevates betting experiences.
Felipe Ludeña, Managing Director at Admiral, stated that Admiral is continually seeking new ways to enhance the experiences it offers and that the H2H Global Gaming League™ is a proven product that will appeal to bettors.
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