William Hill and Caesars Entertainment are in talks to merge their sports betting and iGaming operations in the US. The value of this deal would exceed $ 7 billion, if we consider Caesars' projected iGaming and sports betting revenue of approximately $ 700 million in 2021.
It should be noted that Caesars already owns 20% of William Hill US, which also continues its expansion and will soon include 15 more sportsbooks, which will translate into a total of 170 retail stores in 13 states.
On the possible merger, Joe Asher, CEO of William Hill, commented:
"There’s a lot of opportunity in there, and we think that we’ve got some really powerful assets in this space, so obviously it’s an ongoing subject of discussion"
“We’ve had the market-leading share in Nevada, for a number of years, but not that big of a presence on the Vegas Strip. With Caesars and Cantor, it allows us to sign up people for mobile accounts at some iconic properties in Las Vegas. "
On the other hand, Ulrik Bengtsson, CEO of William Hill, added:
“We have continued to develop both our technology platform and our product offerings, with more significant enhancements to come in the second half. We have the financial strength to confidently pursue our growth agenda, taking advantage of our market leading position in sports betting in the US, and the terrific opportunity that Eldorado’s merger with Caesars brings. ”
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