Kindred has decided to remove its 32Red brand from the Italian market after around eight years of operations in the country.
32Red.it will shut down on 30 November. A statement on the website confirmed the news. It read: “We are sorry to inform you that starting from November 30th 32Red will no longer be operational.
Kindred will be focussing on promoting its other brand, Unibet.it, in the Italian market. The operator said Unibet would “guarantee 32Red.it players the warm welcome they deserve.”
Although Kindred purchased 32Red in 2017 for a sum of £175m ($226m), the brand has been active in the Italian market since 2012.
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