Betsson, the Swedish online gaming giant, launched a charity auction in support of the Swedish Hockey League (SHL), which has suffered a heavy financial impact from the COVID-19 pandemic crisis and the restrictive measures implemented to curb its spread. Thus, it shows that the gaming industry manages in the most diverse ways to continue its unconditional support for sport.
Betsson, together with SHL, has launched the ‘Supporter Auction’ initiative. Several unique collectibles are available on the online auction site Tradera and all the money will go to the clubs.
Betsson, head sponsor of the league, has also considered that these auctions allow fans to support their team in a special way.
On this initiative, Robin Olenius, Betsson's public relations manager, commented:
“We have been the head sponsor of SHL since 2018 and even though we continue as usual in many ways, it is impossible to ignore the fact that perhaps the most important ingredient is missing. In the wake of covid-19 and the fact that the clubs in the SHL now play with greatly reduced audiences, we feel that our role as a sponsor is more important than ever. That is why we, together with SHL, have created the Supporter Auction initiative. Partly to raise money for each club, partly to enable supporters to get their hands on unique hockey gems, but also to increase the engagement in Swedish ice hockey during these challenging times”.
For more information, you can visit the website
www.supporterauktionen.se
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