Betsson has signed an agreement with the South American Football Confederation (CONMEBOL) to be a regional sponsor of the next Copa América 2021, the oldest national team tournament in the world. Action that reaffirms the interest in consolidating its position in this important market.
Betsson highlights that in the last two years it has expanded its presence in Latin America reaching markets in Brazil, Colombia, Argentina and Mexico, as well as large alliances in Peru and Chile to strengthen the image of the Betsson brand in the region.
Jesper Svensson, CEO of Betsson operations, referred to the magnitude and popularity of the event and assures: “The sponsoring of CONMEBOL Copa América 2021, is a further commitment towards our ambitions for this region We will be part of the entire journey to keep fans engaged with compelling, authentic experiences”.
As part of the agreement, Betsson will promote its brand through perimeter board signage and video boards in the stadium, press backdrops, and banners on the official website and mobile app.
Likewise, Betsson will also be the exclusive sponsor of the ‘Match Line Up’ for all 28 matches as well as the exclusive sponsor of the much anticipated ‘Player of the Week’ polls on CONMEBOL Copa America’s official social media channels.
On the other hand, Betsson Group has informed in a press release that it will also be able to use some of the CONMEBOL Copa America branding assets for their Colombian brand, Colbet, when Colombia is playing.
From CONMEBOL, its Commercial Director Juan Emilio Roa confirmed the importance of the alliance in favor of providing South American football fans with amazing experiences “We see this partnership as a milestone in CONMEBOL Copa America history. It connects football lovers through the sports passion and cheerful experiences with their national teams ’performance in the world’s most traditional national teams’ competition”.
The company reiterates that as the official sports betting site of the CONMEBOL Copa América 2021, it guarantees a fun, entertaining and safe betting experience for all its customers.
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