NOVOMATIC celebrates that the Austrian Brand Value Study 2022 confirms NOVOMATIC's second place as one of the most valuable Austrian brands, and moves up to fourth place with AAA in the Sustainable Brand Ranking.
NOVOMATIC has once again secured an excellent second place nationwide in the ranking of the European Brand Institute (EBI). Boosting a brand value of EUR 3,033 billion (+2.2%), the company currently ranks between Red Bull and the domestic food retail chain Spar.
Likewise, the company reports that it also received valuable recognition for its great commitment in the area of sustainability with an AAA Sustainable Brand Rating and an excellent 4th place.
Despite the challenging pandemic-related business environment throughout 2021, NOVOMATIC was able to achieve numerous international awards and top rankings in renowned ESG ratings through its innovative strength, consistent pursuit of sustainability goals and efficiency improvement measures.
“To be repeatedly ranked second among the country’s most valuable brand companies proves once again that our dual strategy as a producer and an operator is the right way to go. After all, a consistent and strong brand presence is essential for our international success. Furthermore, we are particularly pleased about the excellent ranking in the Sustainable Brand Ranking, since we bear a great responsibility towards our employees and customers in this respect,” emphasizes NOVOMATIC CEO Johannes Gratzl.
We must remember that, within the framework of the Austrian Brand Value Study, the European Brand Institute annually determines the most valuable Austrian brand companies from the “trend-TOP500 of the companies with the highest turnover in Austria” of the business magazine Trend.
Regarding the selection process, companies that are more than 45 percent owned by Austrians and whose brand value is assessed according to the current international standards ISO 10668 and ÖNORM A 6800 are evaluated on the basis of criteria such as industry sector, brand strength, trend development, brand potential and turnover. The study nominated 180 Austrian brand companies from 16 industry segments.
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