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 ZÉ ROBERTO, new global ambassador of BETSSON

 
 Betsson announces Zé Roberto as its new brand ambassador. The former Brazilian football player signed a three-year global contract with all the brands in the Betsson Group portfolio.
INFOPLAY/ COMUNICADO |
BETSSON has highlighted that Zé Roberto, despite hanging up his boots, is still an icon and role model for the fans. His passion for the sport and for Brazil is part of the synergy of the association with Betsson.

Andrea Rossi, Commercial Director for Southern Europe, and Latin America at Betsson Group, said: “Zé Roberto is the best strategic partner we could think of to represent and increase the notoriety of our brand in Brazil. At the same time, considering that he is known worldwide, we negotiated a global and multi-brand agreement, which allows the Betsson Group to use Zé Roberto's prestige to promote our brands globally".

A great example of discipline and dedication, Zé Roberto retired in 2017 at the age of 43 and has a memorable history. In his career, the professional footballer passed through some of the main Brazilian regional teams, played in the Brazilian soccer team, and succeeded in his international career in countries such as Spain, Germany, and Qatar.

We should note that his achievements include winning two Copa America and two FIFA Confederations Cups and being part of the 2006 FIFA World Cup All-Star Team. Participating in the Champions League and La Liga when playing in Real Madrid; two FIFA World Cups with the Brazilian national team. Finally, four Bundesliga titles with Bayern Munich.

To celebrate the union, Zé Roberto shared on his social media last Thursday, June 14, about his next professional step from him as a coach. Later, he revealed himself as Betsson ’s newest odds coach, through the video “Multiverse of Zé Roberto“.

The technical terms of the partnership are the licensing of global player image use for all Betsson Group's brands, the designation of 'Betsson Ambassador', social media posts, and face-to-face activities such as events, photo shoots, meet and greets with fans, among others.
18+ | Juegoseguro.es – Jugarbien.es
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