The Coates family, owners of the global online gambling powerhouse Bet365, are reportedly exploring a potential full or partial sale of the business that could value the company at £9 billion, according to an exclusive report by
The Guardian.
Led by CEO Denise Coates, the company has been in discussions with Wall Street banks and U.S. advisers in recent weeks to evaluate possible scenarios, including a future IPO on a U.S. stock exchange, partial sale to a private equity firm, or even a spin-off of certain business units.
One proposal involves selling a minority stake to a private equity investor while retaining majority ownership ahead of a public listing. Another option could be a restructuring to separate Bet365’s operations into more focused entities.
Sources cited in The Guardian report that Bet365 is currently in the "beauty parade" phase, where companies evaluate banks that may help maximize value in a potential deal.
According to gambling consultancy Eilers & Krejcik Gaming (EKG), U.S. sports betting revenues are projected to rise from $14 billion in 2024 to more than $23.3 billion by 2029. Bet365 currently holds a 2.5% market share, with ambitions for significant expansion.
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